OUGD405 - Studio Brief 02 - Design Process - Information Design - Feedback & Evaluation

Feedback & Evaluation - For the final stage in the process I presented the leaflet to a small crit group. Alongside the presentation a sheet was put out with 3 main questions, asking people specifically about the design. The feedback was really positive and extremely useful. Despite the crit group not being the selected target audience age the feedback was important to judge whether areas of the design are successful or flawed.

Effectiveness & Improvements 

The first question that I asked was ‘is the design effective for the target audience? If so why?’ Some of the points that I received were:

'Yes, because it’s not information heavy so, if you aren’t tech savvy, you can understand it'.

'Yes, the colour scheme works really well'.

‘It’s engaging for the audience you’ve aimed it at because their children is a priority to them.’

'It's good that you only put "is your child safe" as it puts stress on the importance of safety'.

'Yes, you can definitely tell that it's for adults and not for children'.

All the feedback suggested that the style of the design suited the target audience of parents; however, to fully judge this I would have to receive feedback from parents themselves. Alongside this question I directly asked people whether the leaflet appealed to them. It was interesting to find out whether the leaflet style appeals to my age group, as some parents can be as young or younger than 18-20. The majority of people said that they liked the style; however obviously they would not look at the message because they don't have children.

The second question asked was 'do you think that the distribution method is an effective idea? If so why?' This received a majority of positive feedback; however there were some comments on improvements that could be made:

‘Yes, it would be easy to distribute and wouldn’t cost a lot as it's single sided.’

‘Yes, the Government could easily fund it if they went along with the campaign'.

‘Yes. you could also distribute it in places where parents and children go - e.g. libraries, schools, hospitals etc.’

‘Yes, you could possibly reduce the design to a 3 colour print so that the overall production is cheaper. Although, this wouldn’t make a big difference.’

The comment about distributing the leaflets at places such as schools could be a good way to reduce costs, as large boxes of the leaflets could be sent out alongside creating less envelopes. If this did happen, the government logo would have to be placed somewhere on the leaflet, as opposed to on the envelope.

The third and final question asked was 'what improvements/changes would you make, if any, and why?' All the feedback was very positive and complementary about the design. A few specific points made however were:

'Possibly include more pictograms on the second poster page to break up the text a little more. For example, make some pictograms to illustrate the 8 preventions'.

'You could try using the selective style used for the facts in the body text'.

I did attempt placing more pictograms with the body text on the 2nd page; however, keeping legibility was difficult when trying to fit all the information and pictograms into the folded areas. If I developed the leaflet further I would definitely get the feedback of parents first before adjusting the design. If they felt that the body text was not engaging enough I could play with the layout and introduce new pictograms/illustrations.

Overall, similar to Studio Brief 01, this brief pushed my design skills even further as I had to explore layout design and print - which I have not had much experience in before. The InDesign workshops taught me a lot about how to set up documents for print and the print study tasks with Danny provided knowledge of print design that I was ablte to apply. The feedback received suggests that the leaflet is successful in warning the target audience about the dangers of online social networking and the threat it poses to their children. An 18-20 year old's opinion is most likely different to one of a parent; however, I can assume from received comments that the style of the leaflet is suitable for the selected audience.