OUGD503 - Studio Brief 01 - Minor Brief #1 - Brief

The first minor brief that I have chosen to complete is Briefbox's 'packaging designs for an artisan chocolatiers'. The full brief is as follows:

'The small, start-up artisan chocolate company 'Cocoloco' is looking for a number of talented graphic designers and illustrators to style their first packaging range, to coincide with the launch of their delicious 'bean to bar' product range. They are looking for the designs to be striking, modern and inspired by the countries that the cocoa originates from (this up to you to include in the design and can help inpire the actual illustrations you create).

Their products are a unique range of chocolate bars selected from around the world and carefully packaged in their warehouse set-up back at home in the UK. Their core audience is young, professionals and their products would be aimed at the luxury end of the food market, in high-end delis, gift shops and gourmet food fairs. The client would like to see an initial packaging design for one of their chocolate bars which could potentially be applied to a larger range of products (if they likes what they see!)

In order to complete the brief, the client would like you to create one packaging design including their company name, to be applied to their product. Have a think about how you could make your designs stand out from the crowd and from the other competitors in the high-end food market - choose a country that the cocoa could have come from to get your stated on this one.

Remember, that the client would like to see a modern, innovative design so think outside the box here. To complete the brief, mockup your packaging design on a chocolate bar and upload your artwork to Briefbox. We're looking forward to seeing your designs!'

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The brief given is very detailed and quite specific in terms of how the client would like designs to stem from the countries in which cocoa has originated. The three key terms that I took from the brief are 'modern', 'striking' and 'luxury'. These will be considered, alongside the mentioned target audience, to ensure that the outcome produced is as appropriate as possible. 

Packaging design is not an area of design that we have touched upon this year at uni. It is one area of branding that I am definitely interested in career wise and would like to experiment with more. For this reason, completing such a brief will benefit my skills within branding and allow me to complete a project that will not be part of the uni course this year.

A few images were included with the brief to use as style inspiration. These are examples of existing chocolate packaging designs that the client likes. The overall appearance of the designs are very clean, colourful and modern. This aesthetic is one that should be considered throughout the process, as the client has specified a particular visual look. Designs will be based around these rough style guidelines.

A quick time plan was made for this brief. As I considered it to be a minor brief, I set myself one week to fully produce the outcomes. Whilst this is quite a short amount of time, a real focus was put on the research made, to try and make the outcomes as informed and interesting as possible. The time plan was used throughout the project to ensure that the outcomes were completed on time.