OUGD505 - Module Evaluation

Overall, I found this to be quite a challenging module, particularly as I have tried to really push my skills to their limits. In the first Studio Brief, I produced my first screen print of this year, which was really beneficial in developing my practical skills. I feel much more confident producing analogue prints moving into Level 06 and will definitely try to produce more physical work next year. In the second Studio Brief, I really pushed my motion graphics skills, as well as my problem solving skills. Choosing Apple as a client was tough, as the outcomes had to be very high-quality; however, I feel that I managed to create outcomes that are effective and produced to a high-standard.

In terms of time management, this was definitely the most organised that I have been in any module so far. I think that this was because I planned my time out ahead of starting the individual briefs and thoroughly enjoyed completing the work; therefore, managed to complete the outcomes quite efficiently. Producing the walkthrough video and promotional video was the most time consuming aspect of the project as I wanted it to look as professional as possible for consistency with Apple’s previous commercials. Whilst I have identified that motion graphics is not a career pathway that I want to follow, I think that it is still beneficial to improve my skills in the area, as it will give me a more diverse range of possibilities to work with when going into industry. It was interesting to use my music production skills in this project also, as this is one aspect that I would like to tie into my practice more often.

What I learnt most from this project is the importance of message and distribution considerations. Studio Brief 02 opened my eyes to how target audience needs to be linked with distribution, and also how existing designs and campaigns can be analysed in terms of the effectiveness of their distribution, as opposed to their aesthetic.

If I could have done anything differently in this project, I would have liked to have worked with a coder, or app developer, to physically test the Apple Drive Mode. As I have already highlighted that I would like to promote this concept online to try and raise awareness of mobile distractions and potentially contact Apple, this is one possibility that I may try over Summer.

In conclusion, I am extremely happy with the quality of outcomes produced in this module. Over Summer, I am going to develop them further to upload and promote on Behance. This will hopefully increase my exposure moving into Level 06.