By considering the features that iPhone devices have, I was able to create a concept for how mobile phone use when driving could be completed. This can be read below.
To see whether the concept seems viable, I asked a few peers for their feedback on the matter. Overall, everyone agreed that the concept, technically, would work. However, one aspect that needed to be considered is electric cars, as their engines do not make a noise when the car is started. Upon researching into electric cars, I found that they all have individual start-up noises. Some of these can be heard below. If Apple was to take this concept forward, they would have to work with car manufacturers to create a bank of recognisable car start-up sounds that the microphone will listen for.
After careful consideration the main functional concept created can be seen below. This was used when developing the walkthrough video and other outcomes.
As no other feedback was made, I felt confident to move forward with the concept. As Apple are my main area of focus, their use of typography, imagery and colour needs to be considered, to ensure that the feature is designed to fit in with their current visuals.
On both mobile and desktop sites, Apple uses two main typefaces - SF Pro Display for headers and SF Pro Text for body copy. This is also used on IOS 9 and above, whilst Helvetica Light and Regular is used for IOS 8 and below.
In terms of Apple's colour use, text is monochrome and icons are colourful. Icons tend to be accompanied by one word, or two max, and use very simplistic visual metaphors. Layouts are kept organised and as simple as possible for an easy user experience.
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