OUGD603 - Brief 01 - Sierra - Further Feedback & Production

I have received some feedback on the digital developments. I asked B&R to select identities that they think would be most suitable to present to the client. Out of all the identities produced they mostly prefer the 2nd range made (stretched type). In terms of the 1st range they think that the type is too thin and would not be very legible from a distance. As the 2nd range of identities are thicker, they think that they are more appropriate as the type is easier to read and appears bolder on the back of the yacht. They prefer  the identities without morse code on the borders as they think it is unnecessary and would take attention away from the boat name. Because of this feedback, I have picked 6 identities take forward and present to the client.

Before producing any mockups I wanted to discuss material considerations with B&R. Superyacht identities that I have designed in the past have either been physically produced with metal or use applied vinyl stickers. I highlighted that the existing boat - Sierra Romeo, identified in the research stage - uses metallic exterior signage. B&R have agreed that a vinyl sticker would be more appropriate to ensure that the identities are not similar. B&R have also suggested that, as the boat's exterior is entirely grey, a monochrome identity would work best to subtly tie in with the outer style. Adding colour to the identity costs more to produce. Therefore, exterior sticker mockups of the 6 identities have been made and collated into a PDF. This will be emailed directly to the client.