The client has reviewed the 6 identities and chose identity 1B to use for the identity and all stationary. As the yacht will not be completed for another few years, mockups of this identity on the exterior rendering and other stationary have been made.
Overall, this brief was very challenging. As I have only ever managed to complete yacht identity brief in three weeks, attempting to produce a range of outcomes in two weeks was quite tough. Despite this, I feel that I was successful in creating resolutions. They were entirely informed by the word 'Sierra' and are easily legible when placed on the exterior.
Time management in this project was crucial to ensure that the work was completed on time. Creating a time schedule at the start of the project was extremely helpful, as it allowed me to arrange feedback sessions with B&R; this made the development process much more organised and ensured that I did not run out of time.
Working on a live brief with an external company was fantastic for maintaining my communication skills with clients. As I have worked with B&R quite a lot over the past year, keeping a strong relationship is important. I want to continue working with them and have managed to become their go-to freelance graphic designer for identity projects such as this, which is extremely beneficial in terms of money and my portfolio. I have been told that there may not be many further identity this year; however, they aim to keep me in the loop if anything does pop up in the future.
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