OUGD504 - SB2 - Design for Screen - Brief

For this new studio brief, an immersive and engaging screen based user experience must be created for a media of my choice (website, app, streaming service, title sequence, ident's, onscreen graphic overlays, etc). Before taking on the brief I need to identify the the client, the problem, the target audience and the overarching aim of the project. I should try to deliver a world class digital experience that engages the audience that uses mixed media and is global. The following points must be considered:

◦ The processes and procedures involved in designing for screen.

◦ The relationship between designer and developer.

◦ The role and skill set of the developer (and where you would find a developer to work with).

◦ Research - what already exists in the design field, how innovative can you be

Deliverables

◦ Detailed wireframes/prototypes and mockups

◦ Where possible working/animated/navigable prototypes

◦ Design boards and blog posts, which articulate a thorough and informed approach to the brief. These must include; clearly written/interpreted brief, research, idea generation, development, and production.



I am really excited about this brief because it focuses on utilising a really wide range of programs and skills - web design, web layout, motion graphics, branding, print work and much more. These are all areas that I am fascinated about and am aiming towards working in after graduating. Whilst at college, I created an app that takes users through the history of London Underground stations, whilst acting as a real-time journey planner. The animations are fairly basic and were made when I was fairly inexperienced with Adobe After Effects. In this project, I would like to use my skills to produce a more engaging piece of motion graphics, which highlights the outcome made and design decisions taken.

As a starting point however, research and careful thought will be put into creating my own brief in response to this brief set.