OUGD503 - Studio Brief 01 - Major Brief - Further Feedback & Production

At the start of the third working week, all the digitally developed designs were presented to Bannenberg & Rowell, with thorough explanation and use of imagery to highlight how, and why, ideas had been developed. Overall, all the logos, apart from the shark shaped vectors, were given positive feedback. B&R thought that the shark type was still too difficult to read and would not suit the overall style of the yacht. For this reason, these ideas were not taken any further. Out of all the ideas generated, 3 main digital outcomes were chosen to use and develop further. These can be seen below.

In terms of the typographical ideas presented, the mirrored dorsal fin 'M' design was B&R's favourite. The incorporated dorsal fin notches were also strongly liked; however, to ensure that the symbol and type did not become overcomplicated, it was agreed that just type should be used (without notches) to accompany the symbol. The main feedback given regarding the type was that seems very narrow and condensed horizontally. The tracking was increased in response to this to increase the overall readability.

B&R asked to make the megaladon tooth fossil aesthetically less harsh. For this, the edges of the tooth and stems were smoothed and curved, to produce a sleeker appearance. This design was much preferred and was selected as one of the final logos. B&R were very positive about the notched dorsal fin 'M' and were happy to take that forward as a final logo also.

The final area of development focused on the shark scar outcome. Initially, I used the same typeface as used in the other 2 final outcomes and presented it for some feedback. B&R commented that the typeface was too bold and heavy for the symbol made. As this concept is more illusive than any other, the type needed to be revised. Two lighter type options were produced. Overall, the sans-serif typeface was chosen to take forward as a final logo.

The last few days of the third week were spent compiling the final deliverables. A PDF of all the digital designs produced was made, as well as a PDF with the final 3 accepted. Both included imagery that could be used to walk the client through the design choices made. This was given to Bannenberg & Rowell at the end of the week and I was paid the full commission as agreed. Some mockups of how the logos could be implemented on the boat exterior and garments were made; however, these cannot be shown due to the non-disclosure agreement.