The first concept focused on integrating a Megalodon shark tooth into the boat name. As the client owns a fossil of the tooth, this was an idea that had real potential, as it was informed by the clients personal possession. By experimenting with the form of the tooth, it became apparent that it could be incorporated as the crotch of the letter 'M'. Placing the 'M' in a box was one developed idea to turn the letter into a more significant symbol. As the logo produced would be on crew apparel, not just the boat exterior, a symbol, as opposed to just type, was one potential outcome option. Upon further experimentation, another route found to take was to use the Megalodon tooth in place of the letter 'A'. These two ideas were presented to Bannenberg & Rowell to see which they thought would be more suitable as a logo. The feedback given was that the symbol idea should be developed forward, as boat logos are either fully type or a symbol - not a combination. In this sense, the 'A' integration idea was not developed forward.
The second concept derived entirely from the research made into shark features. As the dorsal fin is the most iconic aspect of a shark, the curved form of it was used and applied to the letter 'M'. This idea essentially focused on trying to develop the typography through being inspired by shark characteristics. Incorporating the curve of the dorsal fin into other letters, such as 'N', worked too. Bannenberg & Rowell thought that this idea had potential, as it tied in with how the shape of the boat itself has been inspired by the form of sharks. Later development of typography was therefore made in this sense. Further research highlighted that dorsal fins are full of patterns and notches that make sharks different from others. By analysing some shark fins a few 'M' letters were sketched out, attempting to replicate the notches. Whilst this idea was difficult to visually draw, B&R thought that the idea of going down a 'unique' pathway was one that would appeal to the owner, as it links to how he is getting the biggest superyacht in the world made to stand out from everyone else. This feedback was also given for the more ambiguous shark scar idea, which is another unique feature that is used to identify sharks.
One idea that Bannenberg & Rowell personally were not fond of was the shark-shaped typography. This was the most obvious response and was inspired by the owner's previous use of a shark on the back of the boat. Whilst they could see the logo appealing to the owner, they thought that it was slightly too similar to his previous yachts logo. Furthermore, because of how condensed the shape is they thought that the actual word could be difficult to read when placed at a small scale/on the exterior. We agreed that I would develop some digital designs to see whether the designs would work or not.
The last ideas made focus on how letters could be formed from the triangular shape of shark teeth. B&R thought that this was another interesting ambiguous idea that should be developed forward. As the sketches are very basic, they were happy for me to take the agreed ideas forward and develop some digital designs. Overall, their feedback was very positive. They thought that I had come up with some very strong concepts that they would be confident with pitching to the owner. Separating the research stage from the idea process really helped in this sense, as I had a full understanding of the boat name and surrounding information before even sketching ideas. The timeplan made at the very start of the project also really helped to split up the design process. After presenting these ideas I was able to begin at the development process in the second week, as planned.
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