Last year I ran a project with Harrison Wheatley called Designbytwo, which essentially broadened my knowledge and skills of Photoshop and Cinema 4D. After completing the 100th poster however, we stopped running the project. Last year, we entered the Hasbro brief with 2 others; however, we did not make it through to the next round. Working with 4 people was very disorganised and we felt that we put a lot more work in than the others. As we work well together, I have chosen to enter this year's D&AD Hasbro brief once again with Harrison. I aim to produce outcomes that are much higher in quality than last year, and aim to try and progress through the competition this time.
My interpretation of this brief is that an old, traditional game needs to be completely reinvented to appeal to a modern-day audience of '16-26 year olds'. The brief makes it very clear that ideas must be unique from existing games in the marketplace, and that old game inspiration is merely a starting point for development. I must be careful to not directly copy an old game, as the brief states that this is not what judges will be looking for. Extensive research into historic games will need to be made.
In terms of deliverables the proposed game must be for 2+ people, be easy to learn and take roughly 30 minutes to play. The submission will need to be a video presentation that showcases the idea and any launch concepts.
To divide the workload of this project evenly, myself and Harrison will make individual research into different areas and produce a set of ideas each. Harrison is very strong at branding and identity, whilst I am more experienced in terms of motion graphics and video; therefore, we will use these different skill-sets to establish what work should be done by who.
To ensure that time will be managed much better in this year's Hasbro project, I have created a timetable that we will stick to. The 2 week time set for this brief will allow outcomes to be produced to the highest quality possible.
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