As we think it would be beneficial to submit a tangible game to D&AD than just a digital concept, we have chosen to physically produce it.
The first stage in the process was to get the cards manufactured. To get a high-quality, professional result we reached out to a card production company, who were able to print the two decks for a fairly affordable price.
To make the game appear well constructed and organised we wanted a sturdy, protective box that would contain the two decks of cards and instructions. Taking further inspiration from Asian culture, it was found that the most common building materials for houses in Asia are earth and wood, both of which have positive associations. We considered this when researching into boxes and managed to find a wooden box that has a divider for two poker card decks to fit in. The space in the lid also allows room for instructions to be fitted in. The price of the box was under £3, which is perfect for cheap production.
The box quality is great; however, it felt quite rough upon arrival and the wood needed to be treated. Gaining feedback from the woodwork staff and peers, the box has been coated with Danish Oil and sanded down to give a smooth finish. The top half of the box slightly warped when drying; however, this is one aspect that would be tested and prevented if taken forward.
For promotional reasons, it seemed appropriate to place the game name on the top of the box. The layout was central to keep consistency with the cards and instructions. Black matte vinyl has been used for this as it is cheap to produce and very fast to apply.
The last part of the process was to print the instructions. The dimensions of the instructions were changed so that they would cover the two decks of cards. The first print made can be seen below. The type is very small and feedback suggested that the layout needed to change to make it more readable.
For this reason, the type size has been increased and re-designed. The result is a small booklet that is much easier to read.
The final game packaging can be seen below.
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