Following on from completing the D&AD brief, another competition that appeals to me is the Creative Conscience Awards 2018.Essentially, there are a multitude of briefs that could be answered; however, the one that appeals to me the most is the 'Open Brief', which allows the freedom to tackle 'any issue [that i'm] passionate about solving'. One problem that I have wanted to try and address is food waste in the UK, as I identified in one of the PPP tasks that it is a big problem, with over 7 million tonnes of food and drink being wasted from homes every year.
The brief states that they are 'looking for solutions and provocations that have the potential to provoke action and have a genuine impact. Projects can be conceptual or have the potential to develop into real life-changing solutions'; therefore, I aimed to ensure that my resolutions have the potential to make a physical difference.
To ensure that I manage my time successfully in this brief, the time template was used once again. As food waste is a problem that has been tackled a lot, I think that the research stage and idea generation will take a week overall. For this reason, I have set myself two weeks to answer the brief. The deadline for submissions is the 20th April which allows me to ensure the outcome is submitted is to the highest quality possible.
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