OUGD503 - Studio Brief 01 - Brief Analysis & Initial Selection

This module focuses on responding to live briefs. When choosing briefs, the following needs to be considered:

How do you balance what you want to do, design or produce with what the brief requires?
Do the briefs offer enough breadth and scope for the development of a range of responses whilst at the same time allowing you to focus your practice?
What are the realistic timescales for completing the brief? Are you working to these?
Have you clearly identified what the problem is before you start?
Where is the challenge in the brief and what will you get out of doing it?
What do you need to present and how will you present it?

To make this module link in with my developing practice, I have tried to select briefs that are relative to the area of work I would like to pursue. As well as this, the amount of work and time each brief would take has been considered, as 1 substantial brief and 2 smaller briefs should be undertaken. The briefs that stood out to me are the following:

Secret 7 - After sadly not getting into the competition last year, I want to submit again with a much different approach. Last year, I tried experimenting with as many physical processes as possible. Whilst this produced a wide range of outcomes and helped me to develop some practical skills, the outcomes did not look that professional. This year, I would like to take a more digital approach, as this is the main style I want to pursue in my career (apart from producing publications).

Last year, it was considered as a substantial brief; however, I feel that the timescale this year should be fairly short, as there are a lot of different pathways that can be taken when responding to a song in a short amount of time. In terms of the responses to this brief, I do not want to limit myself. However, I would like to incorporate some 3D work into the outcomes as it is one area that I want to develop throughout this year.



D&AD New Blood Awards - Hasbro Brief

As a family friend created the board game 'Cranium', I have always wanted to produce a game to see if anything could be done with it. Completing such a brief for D&AD would allow me to experiment with game design, and would give me more confidence in potentially getting in touch with my contact.

Party games encompass packaging design, branding and concept consideration, which are all areas that I thoroughly enjoy.  This is therefore one brief that I would definitely like to pursue.