OUGD503 - Studio Brief 01 - Major Brief - Brief

The first brief that I have chosen to do is a freelance live brief. I have worked with Bannenberg & Rowell over the Summer break and last year, so am fairly acquainted with the area of designing logos for superyachts. Unfortunately, due to the confidentiality of this brief, I had to sign a non-disclosure agreement. I can show the design work that I have done; however, must not write the boat name or anything about the client when talking about the work. Pictures of the boat name can be used, as they do not appear on Google, but for text I have used 'M' when referring to the boat. The brief that I have been set is as follows:


Client - Bannenberg & Rowell

Brief - Produce a range of logo ideas for a new superyacht. The client has to be kept unknown; therefore, ideas should be based around the superyacht name. The owner's previous yacht logo was inspired by sharks, so try to produce a broad range of ideas that are similar and also different.

Response - As no background research can be made into the client himself, the easiest way to go about responding to the brief is to research into the name of the boat. As the client previously used a shark for a part of his ident, they will be a key focus. Previously, I have completed idents for two different boats. The briefs set were also very vague, with a lot of freedom to create a wide range of ideas. Most superyachts use either a full text logo or symbol, which is applied to the exterior and all other forms of branding. I will therefore produce a variety of ideas that can be presented to the client.

I am going to give myself three weeks to complete this brief. This will allow me to gather some appropriate research, generate a diverse range of ideas and receive feedback from the client and others to achieve a final outcome. Usually, the outcome required is a PDF with a variety of options. This will be sent to Bannenberg & Rowell, who will then present the ident proposals to the client.