OUGD503 - Studio Brief 02 - Study Task 01 & 02 - Chosen Brief, Team & Contract

For this project I chose to do the Hasbro party game brief as barely any people were interested in doing it at LCA. Picking a less popular brief allow more of a chance to potentially do well in the competition, as less people will be entering for it.

My three partners for this brief are Harrison (Graphic Design), Oli and Grace (Illustration). Myself and Harrison have been working together for a few months now on the Designbytwo project and collaborative PPP piece. Because of this, we have a good undertanding of how to work with eachother effectively and share very similar interests when it comes to graphic design. The chance to work with animators gave us a broader set of skills to work with, as Grace and Oli are talented at both animation and illustration. My main aim for this project was to create a board game that is fun, and one that I would want to play if I was out with friends/in a social environment. As D&AD pencils are such renown award I really wanted to produce a professional outcome that gives us the best chance to getting through the competition.

The written up contract can be seen below. Here, the team identified who would complete which roles. In terms of my individual role, I was to be in charge of all graphic design considerations, such as typography, colour, layout etc, as well as some of the communication outcomes (the design boards and walkthrough video).

There are a lot of points in the Hasbro briefing that needed to be considered throughout the project; therefore, it was continuously referenced to when developing ideas. Essentially the task is to invent a party game for young adults (aged 16-26, men and women) that is not too controversial (no drinking games), kept simple for 2+ people. It needs to be self-contained (no app or screens needed to play) and consiederations need to be made about how the game would be promoted. For the submission, a physical outcome is not absolutely necessary - the main outcomes required are a presentation video (max. 90 seconds) and research/development JPEG slides.

The initial plan of action was to individually research into various areas associated with Hasbro and areas of interest in relation to the brief set. This allowed us to individually generate our own ideas, which could be pitched together to create one main proposal idea.