For the campaign a range of posters have been designed. The grid created has been used to consider the logo, type and imagery placement, and the positive images created have been placed inside a circle to further strengthen the community reference.
In terms of the typographic content I have written a small paragraph, essentially introducing Age UK's new service, what it focuses on accomplishing and how to get involved/find out more.
As the posters would eventually be distributed throughout communities in newspapers, community centres, bus stop ads and other local areas the poster has been designed in Illustrator to ensure that it can be scaled to any size. For the purpose of test prints affordable A3 paper was used.
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