OUGD603 - Brief 08 - Wrapsody - Outcomes & Evaluation

The final outcomes produced can be seen on the following pages and on the handed in USB. These were presented to James for feedback. He was extremely pleased with the branding and particularly the van design, stating that it was exactly what he was looking for. He told me that he is aiming to buy a van very soon and begin working on it; therefore, I am very hopeful that my designs will be used and produced.

In relation to the target audience of young people and people working in Shoreditch I received feedback from friends in London who are aged 21-29. To ensure that their opinions were not biased I sent them the menu and van mockups and pretended that the vendor already exists, asking them if they would be interested in the food and if Wrapsody would appeal to them. All the feedback received was extremely positive - everyone spoken to said that the design is very energetic and colourful, and that the food would appeal to them. A few people highlighted that the menu could be improved to include more vegetarian/vegan options, as there is currently only one main option on there; therefore, this is something that could be considered with James when developed further. Other than this the feedback suggested that the outcomes would be appropriate for the desired audience.

If I could have done anything differently in this brief I would have liked to physically produce some packaging designs rather than just mockups. Because of the limited timescale of this brief mockups were produced instead; however, I aim to design a variety of nets and packaging ideas for Wrapsody moving forward. The time plan made was very useful as it ensured that I completed the brief ahead of hand-in. It only took 5 days to complete which allowed me to have the weekend to arrange all my work for submission. It was also very useful as I was able to receive feedback throughout the project from James to ensure that designs were heading in the appropriate direction.

Overall, this was a really fun project to complete and a really enjoyable finish to the module. I hope to work with James after Uni and freelance for him, as it would be beneficial financially and in terms of getting my work out in the real world.