I referred back to the research made into existing vendors and was inspired by the van's analysed to cover the Wrapsody van in one of the bright, colourful patterns. This would be a visually effective way of grabbing people's attention in Shoreditch. The menu research was also referred back to, inspiring the layout of the Wrapsody menu.
As there are no product shots yet, packaging and stationary outcomes have to be mockups. Whilst there are free mockups available online, I am going to create mockups from scratch to try and achieve a more authentic, professional brand proposal. The same colours, typefaces and patterns will be used for all of the mockups. This aims to keep consistency throughout the brand to ensure that it is memorable and professional in appearance. Outcomes will be produced in Illustrator to ensure that the artwork can be scaled to any desired size when physically produced. 
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