The brand guidelines booklet has been produced and bound. Having something physical is useful as it can be given to other designers if we need some posters or designs to be produced. This ensures that our brand image stays consistent and does not get lost over time. For collaborative events, such as the second event with Mannequin Collective, we have learnt that we will need to be more lenient with the guidelines, as they too have their own brand guidelines.
Photographs of the guidelines can be seen below. Slip mats and stamps have also been produced to broaden the range of brand stationary.
Focusing a brief on my personal interests and desires outside of graphic design was extremely exciting. I have always wanted to create an events company; therefore, this was a very rewarding project.
Working with external students was challenging as we all had different deadlines and weekly schedules; however, the use of a Facebook group allowed us to organise meetings and discuss ideas very efficiently. Working in a large team was very beneficial for preparing me for industry, as I will have to work with a team of other people on a regular basis if I join a design studio. The use of a time plan ensured that the large majority of work was completed in time. Some of the physical production took slightly longer than a week; however, the digitally designed outcomes were all completed on time. The overall process went well and I feel very confident working in a large team - an aspect that I found very difficult last year.
Due to the fact that I am going travelling very shortly after submitting this module an event was not fully planned. This is something that will be developed after University with the team. In regards to the brief set, all the deliverables were produced and the brief was appropriately responded to. Whilst it is difficult to judge whether the brand would be successful in appealing to the desired target audience, there have been a large number of people asking about what 'FLAC' is after putting up posters around Uni. As the aim of the secrecy marketing strategy is to intrigue people into engaging with something that they know very little about, the interest given highlighted that the brand could be successful. Feedback received from students on the brand identity was very positive - people thought it looked very different to existing events out there, which was one of the aims that we had at the start of the project.
I hope to combine my interest in music with design more after Uni as I thoroughly enjoyed this project. I am going to apply to design studios, such as Only who branded Printworks, to try and build my experience.
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