Due to the feedback received I have made some further research into the demographic of loneliness. Surprisingly it has been found that 'young adults are more likely to feel lonely than older age groups' (the Office for National Statistics, 2018). The research found that 'almost 10% of people aged 16 to 24 were "always or often" lonely', being 'three times higher than people aged 65 and over'. Informed by this and the feedback received it is more appropriate to focus on young and elderly loneliness in this project.
The final concept is to create an outcome that connects elderly and young people. Participant information would be gathered through a sent out physical resolution. Once posted back, the charity would be able to plan local events based on common interests and backgrounds of people. The outcomes need to focus on working with a charity who already have sufficient funding, as the aim is to make the service free for those who need it. To promote the service a promotional campaign also needs to be created, focusing on using only positive imagery and messages.
In terms of finding a charity that would be most appropriate to work with I have referred back to the existing solution research. Age UK appears to be the most appropriate - they are already a large organisation with a lot of funding, they run local workshops for the elderly and offer a huge range of advice. Outcomes will therefore focus on creating a new service and campaign for them to promote.
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