OUGD603 - Brief 05 - Event Identity - Final Name & Concept

Luke and I have been inspired by the rave concept of receiving tickets through a text or phone call. Because of this, we have researched into terms and words related to mobile phones. By doing so, we have come across the term 'FLAC', which is essentially an audio format/file similar to MP3. Audio sources encoded to FLAC are typically reduced to 50–60% of their original size, yet are still the same in quality.

This resonates with the overriding concept of our night - essentially, whilst we will be much smaller than big nights and have less funding, we believe that we can offer the same level of quality, if not better, with our events. This link has inspired us to choose 'FLAC' and present it to the team and others. Feedback has been very positive - people think that the name is unique, very different from the names of existing nights and very well informed in regards to the word meaning.

For this reason, we have chosen to develop a range of further ideas revolving around the name 'FLAC', keeping the concept of staying humble and secretive in focus.