OUGD603 - Brief 05 - Event Identity - Idea Generation & Feedback

Idea 1 - This is inspired entirely by the research made into 90s raves and rave culture. The idea is to advertise the night differently to current nights by having a secret lineup and location. There would be a limited amount of tickets and people would only be able to get one by texting/ringing a number.

The branding would also be inspired by 90s rave posters and design, and the whole idea would be to put on small, exclusive parties that are more about enjoying music than seeing specific DJs - how many raves used to be. Feedback highlights that the uniqueness of this idea is great, and should be developed forward; however, people think that the term 'rave' should not be referenced to, as it has connotations to illegality and drugs. For this reason, the marketing aspect will later developed in the concept stage. 

Idea 2 - A variety of names have been created, as seen in the mind map below; however, one name that I think holds the most potential was Oval. The research into logoshapes highlighted that ovals project a positive emotional message, suggesting community, friendship and unity - aspects that I would like the night to revolve around. By having a name that is also a shape, the night would be able to be visually identified through type and form, similar to how Printworks uses circles. Feedback highlighted that the combination of type and logshapes is definitely a strong, effective way of making a night recognisable; however, the team is not keen on the name, as they think it would be too closely linked to Oval Space, a large nightclub in London. For this reason, the use logoshapes has been developed forward. 

Idea 3 - Informed by the relevance of three research, I pitched a variety of possible night names that had 3 syllables in them. Feedback received agreed that three syllable words are easier to pronounce; however, it is more important to get a strong concept than just a name. For this reason, the relevance of three isn'g going to be considered too highly when moving forward. 

During the feedback sessions Luke proposed the idea of highlighting how we would be starting from grassroots. After considering various names, 'Play Down' was voted as the most popular by the team and various others, linking to the idea of staying humble and keeping it secretive in regards to the rave ideas presented and how lineups and locations used to be undisclosed. This will be developed in the following stage.