OUGD603 - Brief 05 - Event Identity - Play Down: Experimentation

The team and I have gone on to experiment with a variety of visual ideas related to the 'Play Down' concept. I have focused my ideas on logoshapes, and how they could be used to accompany a logotype.

The main source of inspiration has come from the play symbol on CD players. The right arrow is a symbol for 'play', which allowed me to pair it with a down arrow to visually represent the name. Experimentation with different icons and combinations were made with this idea.

The idea has also been developed by taking references from rave design. Black lines were popularly used in 90s posters; therefore, I have experimented with vertical black lines, symbols and type.

We have met as a team to review all the individual ideas made and have come to the decision that the work produced is too obvious and not strong enough overall. Whilst it was a difficult choice to make, we agree that another name should be found. We want to keep the concept roughly the same; yet, want to produce a different range of visuals to see if there is a better option to go down than 'Play Down'. We are going to go away and generate more name ideas.